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MARKETING IN THE DIGITAL AGE
Digital and social media marketing campaigns are almost exclusively devised on the basis of the brand, but, can sometimes fail to convey the most important objective, which is what is being said and how – not to mention whether or not the message taps into what people really care about. With all the technology, it is easy to forget that marketing–even in the digital era–is foremost about understanding people and their social networks. The digital age has altered how businesses market their products. It has completely altered the playing field, so companies have to tailor their strategies to reach their customers. It’s led to a rise in new companies, but in many ways, it’s made it more difficult to succeed. A huge marketing budget is no longer enough to take advantage of these marketing channels. In this article, you will learn how the digital age has changed marketing channels.
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24/7 CUSTOMER SERVICE
Customer service was almost non-existent before the digital age. Today, with various social media sites such as Facebook, Twitter, Instagram, LinkedIn, YouTube etc. as well as dedicated websites for services review (for example: Yelp, Zomato etc.) customers can post the review of a business with their Smartphone and reach all the potential customers of your business. Thus, it makes sense to concentrate on Customers 24/7.
LEVEL PLAYING FIELD
The way communication has changed is another facet of the digital marketing age. Digital marketing channels are now more level than ever before. Due to the way customer behaviors have shifted, it is now easier than ever to hit your target audience. Now, SMEs can match the way LSEs interact and advertise to their target market. Social Media budgets are relatively cheap compared to traditional marketing budgets.
PAY TO PLAY
Advertising used to be a relatively simple thing to understand. The company with the biggest advertising budget usually won. They could reach more people therefore they were more likely to achieve the success they wanted. Earlier, digital advertising meant free ads and it was ubiquitous. Recent developments with sites such as Facebook looking to monetize their services have started the paying to play concept.